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Are You Brand-casting?

by John Kabashinski | May 31, 2020 | Uncategorized

Brand-casting is incredibly beneficial to the advertising, marketing and creative production community as more corporations see the advantage of accessing a key demographic online, build an audience and see a big return on their investment because of the low costs of...

Streaming Is The New Normal

by John Kabashinski | Apr 30, 2020 | Uncategorized

Economically and culturally we have gone through some seismic shifts lately. But in our lifetime we may see even bigger changes. We experienced the end of the industrial revolution as we moved into a communications revolution. We’re now a world without borders. From...

The Power Of Story

by John Kabashinski | Mar 31, 2020 | Uncategorized

The power of the story is the power of truth. When we can own our truth, we become liberated from all the illusion that weighs us down. We have a chance to live authentically by being real and vulnerable. What really happened? What are we going to do about it? What’s...

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Want to know more about out how we can help you to achieve successful, tangible results through our strategic, digital and creative approach to telling your story? Send us a message via the form, or give us a call on 404-321-0010.

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We’re dedicated to sharing sincere stories that celebrate and elevate the human experience- stories about vulnerable moments that motivate great success, major life-changes and service to others. While we explore the unvarnished truth, we try to motivate people from a place of positivity and inspiration – versus fear or guilt – and this leads to a deep, long-term understanding and bond. Finding the story is where we excel.

Once the story is clear, our goal is to then find a unique perspective through unabashed creativity. We use an artful blend of distinctive concepts, powerful visuals, and superior editorial and motion graphics to stand out amidst the noise. The imaginative way we tell a story strives to enhance the connection and relationship we are seeking. Creativity is our competitive edge.

Once that connection is made we have the opportunity to create real change. Clearly understanding a call to action that makes someone’s life better and delivers measurable results is why we are so effective. More views, sales and donations happen when we move people into some form of action based on higher values. Making the world a better place is our purpose.

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Lasting impact sometimes requires recalibrating communication strategies and creating new formats and in-house solutions. There is a successful mix between developing a brand story and then continuously telling it through authentic, relatable messaging that serves an audience’s appetite for regular content. The right content at the right frequency builds relationships and creates action.

To meet this need, we offer media consulting for developing an original format to tell your brand story and strategies that go beyond a narrative for broadcast. live streaming and podcasting. We even create in-house, low-touch, studio setups for continuous production by in-house teams, and media training behind and in-front of the camera to deliver a quality level that our clients demand.

Our media consulting allows us to become a partner with our clients, meeting the needs of a wildly successful strategy on an ongoing basis. Our experience and expertise is available as a guide that ensures that the in-house pieces are done well with quality and consistency. Here is a case study of work we have done for TheoEd.com and Emory University’s Candler School of Theology to give you a better idea of what we can do.

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We work hard at finding the heart of a story. Having the courage to be vulnerable makes a story more believable. We all stumble, and fall, but what we learn from it reveals true character and creates a bond that lasts. The courage to be real create’s the human-to-human connection that makes good stories so powerful and timeless. While facts and dates are important, above all we believe without emotion and truth it’s not a story. We want our audience to feel and to help our clients deepen relationships with those who matter most.

While insight, awareness and perspective elevate our artistry, process and discipline refine our craft. We do the homework to inform our artistic side. We pay attention to details and find a personal connection, because that’s what distinguishes a memorable story from a forgettable one. Our process includes taking time to listen and discovering truth in balance with aspiration. It’s all too common to tell people how to think and feel and to control what they see, that’s propaganda, but the power of story comes from the courage to reveal who you really are.

In the end, we believe good stories connect us on a deeper level, humanizing and inspiring people to act through compassion, service and hope. Good stories have the power to break through the “us and them” perspective and bond people with common values to co-create a better world and to better understand the world we live in. Unforgettable storytelling creates impact elevates the human experience. That’s why we love storytelling. That’s why everyday we try to live up to our name, Good Stories.

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Creative Direction

We view every project through a collective lens, creating emotionally charged stories that connect with audiences and deliver captivating experiences. Our culture is built on collaboration, and we believe diverse teams help foster innovation and build better brand conversations. That’s the heart of our success- pick the right team, communicate the vision and let them do what they do best.

In an increasingly fragmented creative landscape of boutique offerings, we work with designers, artists, copywriters, filmmakers and marketers to create a vision and then oversee the creative process, guiding the entire team. We believe the best vision is built on strong insights and human truths and is found through collaboration and listening.

We work with brands to create meaningful experiences that make people stop, look up from their phones, and smile, or think, but above all feel. People want to know what happened but they are moved by why it happened. By putting passion and positivity into everything we do, we create powerful emotional connections, motivating people to act, and strengthen (or re-ignite) relationships.

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Want to know more about out how we can help you to achieve successful, tangible results through our strategic, digital and creative approach to marketing? Send us a message via the form, or give us a call on 01603 964564.

Alternatively, drop in for a coffee and a chat at our office in The Union Building, 51-59 Rose Lane, Norwich, NR1 1BY.

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Are You Brand-casting?

Streaming Is The New Normal

The Power Of Story

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