The Power Of Story

The power of the story is the power of truth. When we can own our truth, we become liberated from all the illusion that weighs us down. We have a chance to live authentically by being real and vulnerable. What really happened? What are we going to do about it? What’s our answer to why we get up every morning? Especially in a crisis, tell your story as it really is and own it.

Fear inherently creates a lack of trust. Being authentic when you tell your story builds it. Somehow, deep within we all know when someone is truthful and in times of fear we will be drawn to them, even if the truth isn’t what we want to hear. But it’s not just about blurting out a truth, it’s about weaving a narrative that is real, that casts a vision that appeals to our higher values and taps into the core emotion that made the storyteller care, or act in the first place.

Story also holds the power of connection. When we can be vulnerable enough to reveal our true emotions, people begin to relate to what drives us and why we care. That’s when they begin to care and act themselves. In that moment of raw truth and emotion we have the power to motivate and create change. We have the power to lead. In a crisis leadership wins the day and seizes the opportunity that won’t be around forever. Once there is a new leader, everyone else follows or gets out of the way.

The world is tired of marketing-speak and spin polluting our screens and manipulating our emotions. It’s time to get real. Story is what they hunger for and who they will follow, especially when times get tough. At Good Stories we specialize in telling stories, tapping into the authentic truth and finding that vulnerable emotional connection that gets people to act. The power of story is never more important than when things change. Tell your story. Cast a vision we all can believe in. Lead us through these difficult times and you will turn a crisis into an opportunity.